Friday, 14 September 2007

Sorry NAB what did you say? I was distracted by your ad

So whilst watching the football tonight I saw a new ad from the National Australia Bank. NAB noticed a few years ago that their customers hated them and rightly so took solid bump to their bottom line. Rebranded as the NAB they came out trying to rebuild their position with strong customer service and have now launched their "smarter everyday banking" campaign.

The ad (that I would put here as an embedded video but they haven't bothered to upload it to Youtube) shows lots of people ears and talks about how they have been listening. Its one of those ads that has a post production filter applied to make it look a little more "arty" (see this would be much easier if I could just embed it). I would have paid more attention to their message too but I just couldn't get past the fact that the men in the commercial were wearing lipstick. Yes thats right, that was no typo, they are WEARING LIPSTICK!!!

So well done to the NAB for apparently listening to their customers, but lipstick?

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