So I saw the ManCans.com.au ad on TV the other night for about the 10th time and decided I would check out this viral marketing campaign and see what its all about.
For the average visitor it seems to be nothing more than a silly joke site about guys growing breasts due to nancyness. But no one in their right mind buys prime time ad slots on commercial TV just for fun, so its almost certain that there is a campaign behind it. A quick look at the Whois info shows that the site is actually registered to Cadbury Schwepps so that narrows it down a little (some kind of food or beverage product it would seem). But the question I found myself asking after checking the Alexa traffic graph is "when are they going to start trying to convert their buzz into brand recognition or sales?"..
Being that Australian marketers are usually pretty conservative when it comes to trying wacky marketing campaign, I am actually really happy to see the folks at Cadbury giving it a shot. They have got quite a few Google references from people in forum sites asking "what the hell is with this mancans thing" so from that perspective its actually working quite well. But with a downward trend in visitors since mid August, it might be time they clicked the site into gear and start getting their monies worth.