Friday, 27 July 2007

PlayBoy beauty products..

So I was just walking through Bourke St Myer at lunch time and my eye got caught by a display for Playboy Beauty. My first thought: “Since when do girls take their fashion cues from porn stars”. And, yes, I do realise the impact that the porn industry has had on popular culture. But beauty products?

Just think about this for a second. Playboy was a porn magazine. Now it sells women’s fashion and cosmetics. I actually think Playboy Beauty is really quite excellent. I think it says a lot about the nature of brands and the role of marketers in positioning brands.

Hugh Heffner didn’t set out for Playboy to become the Disney of the Porn Industry. It evolved that way. That’s right; you heard me, the Playboy brand evolved. Now I am not going to go on a spiritual-marketing preach about how brands are living, breathing orgasms (I mean organisms). So long as people, trends, tastes, technology and opinions change and evolve - so too will brands.

As taste and attitudes to porn changed, and the cult of Heffner and the Playboy bunny/mansion grew, Playboy was flexible enough with its positioning to capitalise on this. It allowed people to view the Playboy brand differently and in new ways. In doing so, Playboy was constantly sending new and revised brand messages that were more closely aligned to the changing consumer perceptions of pornography, sexuality and the Playboy Brand.
I was wondering what other industries / markets Playboy could move into. Funeral homes. Hospitals. Sports Gear. Trucks. Any suggestions?

Wednesday, 25 July 2007

ripple makes a splash for charity

Melbourne based startup ripple launched recently and seem to be making quite a splash in the philanthropic pond. The site offers two separate services the first being really quite simple, companies partner with ripple to provide advertising (usually in the form of flash based ads). Every time the advertisement is viewed the revenue is donated to one of 4 different charities working to fight poverty. This is kinda cool, especially when you realise that 1 click can provide 1 person in the developing world clean drinking water for 6 days and with this in mind watching the ad that subsequently showed on my screen really wasn't that bad (I would much rather be watching the ad than being thirsty in the 3rd world). The second part of the site is, for me, the real reason why this site can be successful..

Rather than using Google for your search results, you can set the ripple sponsored search site as your home page. The page returns the exact same results as your ordinary Google search but the revenue earned from the searching goes to ripple who pass on 100% of the money to the charities.

The thing I really love about this site is that the creators (Matt Tilleard, Simon Griffiths and Jehan Ratnatunga) have come up with a way for the general public to continue using one of the worlds most popular services (Google search) and do their bit for the global community without any inconvenience to the user whatsoever.

At last count they had 1,364 members in their Facebook group, but I have no doubt this will continue to grow rapidly and hopefully result in some decent revenue for their charity.

Tuesday, 24 July 2007

Happy Tuesday - Google Doodle, The Wind and Gizmoz.

I wanted to start the day off on a positive note. So I thought I would bring up a couple of things i think are pretty cool…

1. The 'Doodle 4 Google' competition - Google is asking Australian school kids to come up with a Google doodle for next Australia Day. It is running it as a competition with prizes to the winning school of $10,000 of tech gear.
I like this. It is a very simple way to engage with a particular user segment (schools and kids). It provides the creators with a real benefit (its a design project schools can do, there is a prize and the winning entry will get BIG exposure). Provides a real sense of locality presence (makes Google seem more Australian). Agreed its not revolutionary - but just goes to show that user engagement and UGC can be easily done. Give and thou shalt receive!

2. The Wind Ad. I keep going on about this ad. I am showing work colleagues, friends - even mentioned it in the podcast (which you can check out the second instalment of!). Ad for energy co. in Germany. One awards. It is clever. Expensive idea, inexpensive execution!
3. Gizmoz. Check this site out. Nothing super special here. Just a nice little idea and some good fun to be had.

Now that I have got all that out of my system I can proceed with the rest of the day being cynical, critical and abusive! Hooray!

If you want to hear us go the hack, we lay into Telstra and Diet Coke in Episode 2 of the Gen Y Marketing podcast.
What can I say...easy targets I guess!
Cheers, Nat.

Sunday, 22 July 2007

Gen Y Marketing Podcast now available though iTunes

I know, I know.. You have all been waiting with baited breath for the next installment of the Gen Y Marketing Podcast and wondering "why cant I find it on iTunes?"...

Well finally we have sorted out some "technical issues" and I am pleased to announce that the Gen Y Marketing Podcast is now available though iTunes. The best bit is you don't even need to search for it, if you have iTunes installed all you need to do is click this link and it will automatically load iTunes and take you to the subscribe page (ain't technology grand!)

If your using another RSS tool to keep up up with whats going on in the world, the RSS feed is available here.