I wanted to start the day off on a positive note. So I thought I would bring up a couple of things i think are pretty cool…
1. The 'Doodle 4 Google' competition - Google is asking Australian school kids to come up with a Google doodle for next Australia Day. It is running it as a competition with prizes to the winning school of $10,000 of tech gear.
I like this. It is a very simple way to engage with a particular user segment (schools and kids). It provides the creators with a real benefit (its a design project schools can do, there is a prize and the winning entry will get BIG exposure). Provides a real sense of locality presence (makes Google seem more Australian). Agreed its not revolutionary - but just goes to show that user engagement and UGC can be easily done. Give and thou shalt receive!
2. The Wind Ad. I keep going on about this ad. I am showing work colleagues, friends - even mentioned it in the podcast (which you can check out the second instalment of!). Ad for energy co. in Germany. One awards. It is clever. Expensive idea, inexpensive execution!
3. Gizmoz. Check this site out. Nothing super special here. Just a nice little idea and some good fun to be had.
Now that I have got all that out of my system I can proceed with the rest of the day being cynical, critical and abusive! Hooray!
If you want to hear us go the hack, we lay into Telstra and Diet Coke in Episode 2 of the Gen Y Marketing podcast. What can I say...easy targets I guess!