Wednesday, 3 October 2007

What do Vincent Chase and Apple have in common?

So Entourage's Vincent Chase (otherwise know as Adrian Grenier) has been in Australia latley promoting something or another and Sunday night saw him interviewed on Rove live. I can see why the guy was chosen for the role of Vinni Chase in Entourage as ladies seem to go weak at the knees when he flashes the pearly whites at the camera, but in the Rove interview he came across as pretty arrogant and a bit of a jerk. What does this have to do with Apples recent decision to brick hacked iPhones?

Apple is very quickly turning into the Adrian Grenier of the IT world. An asshole but so dam good looking people still love 'em no matter how much of a jerk they are. Apple has already kicked their eirly adopter customers in the guts by dropping the price 2 months after releasing the iphone and the general concesus from the Apple community "I still love my iPhone". Now they are threatening to turn a $700+ product into scap metal and STILL people talk up how much they adore Steve Job's company.

So whats the marketing lesson from all of this?

If your good looking enough you can get away with anything...

Monday, 1 October 2007

Gen Y Marketing Podcast - Episode 7

Its celebration time here at the Gen Y Marketing Podcast seeing the return of Paulie in the podcasting hot seat. To celebrate his triumphant return we have put together a show choc-a-block full of marketing news and our unique take on the world of generation Y marketing...

Don’t forget to join our facebook group, Gen Y Marketing Podcast on Facebook, where you can see everyone else who is listening to the Gen Y Marketing Podcast. Jake and Nat are there, no Paulie yet, but we are happy to be your friends :)

Dove Pro-Age...Pro-Marketing or Anti-Marketing?

I came across this Dove ad in the Sunday Age Magazine. As much as I like Dove's approach to advertising and beauty, I am in two minds about this ad.

Right off the bat, the Ad gives off the anti-marketing message and feel that Dove Ads have now become famous for. Showing natural, beautiful, "normal", non-traditional models has become a hallmark of Doves "Attainable Beauty" Advertising.

She’s an older woman, beautiful, but with the obvious natural beauty flaws that come with aging. The photo works well with the tagline "too old to be in an anti-aging ad?” Its show natural beauty that doesn't conform to traditional marketing and media views of attractiveness and body image. It fits in great with Dove's Anti-Marketing message.

But then some idiot, some lame copywriter, has ruined the overall feel with the end tagline (below the picture) that reads, "but this isn't anti-aging. this is pro-age. a new range of skin and hair care from dove. beauty has no age limit"

Give me a break! That ruins it. That tagline treats readers like idiots. It comes across as tricky, unauthentic and lame. Don’t' come at me with an anti-marketing message, just so you can slip me the "true" marketing message. This isn't Anti-marketing, Dove. This Pro-Marketing!

Am I overreacting? Perhaps. Does dove care about my views considering that I am pretty certain that I'm not their target market? Absolutely not? Go and and see some of Dove's other Ads (which are generally great) and let me know what you think of this one in comparison?