Wednesday, 3 October 2007

What do Vincent Chase and Apple have in common?

So Entourage's Vincent Chase (otherwise know as Adrian Grenier) has been in Australia latley promoting something or another and Sunday night saw him interviewed on Rove live. I can see why the guy was chosen for the role of Vinni Chase in Entourage as ladies seem to go weak at the knees when he flashes the pearly whites at the camera, but in the Rove interview he came across as pretty arrogant and a bit of a jerk. What does this have to do with Apples recent decision to brick hacked iPhones?

Apple is very quickly turning into the Adrian Grenier of the IT world. An asshole but so dam good looking people still love 'em no matter how much of a jerk they are. Apple has already kicked their eirly adopter customers in the guts by dropping the price 2 months after releasing the iphone and the general concesus from the Apple community "I still love my iPhone". Now they are threatening to turn a $700+ product into scap metal and STILL people talk up how much they adore Steve Job's company.

So whats the marketing lesson from all of this?

If your good looking enough you can get away with anything...


NAT_NUDGE said...

this is my favourite post of yours yet.
Now, i am just waiting for your next posts, "why Steve Jobs and Darryl Sommers are similar", and "Skype, Bykl, Telstra and Google - which of these things is not like the other?"

Jogvan said...

Being beautiful is always helpful. Just look at poor little Madeleine- heaps of uglier kids go missing without it getting as much as a mention.

To be honest, I think the whole beauty fascination is blurring the whole discussion about quality. By focussing on the story about the story (how Apple are the good guys that keep pushing the envelope) they can get away with murder! Quite postmodern, really.

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