Apparently, three guys started the company: one a local food distributor, a graphic designer and an ad guy.
Companies need to tread a fine line when they are going down the “anti-marketing” marketing approach. It can quite easily come off as tricky and un-authentic by a cynical audience. But in this case I think they have walked that fine line quite well and tapped into something I think a lot of us have probably thought about before - IT'S JUST BLOODY WATER!
Makes me think about what else we could apply this slogan to. Another Bloody Energy Drink. Another Bloody boutique Beer. Another Bloody Social Networking Site. Another Bloody Reality TV Show....
Who likes Riddles and Paradox's? A couple of my favorites are:
- What starts with "e" ends with "e" and contains only one letter? An envelope.
- Why is it called the 100-year war when it lasted for 116 years?
My friend Ed sent me this little paradox yesterday: according to a study from McKinsey & Co, regarding the effectiveness of TV advertising, by 2010 they predict:
- A 23 percent decline in ads viewed due to switching off.
- Nine percent loss of attention to ads due to increased multitasking.
- A 37 percent decrease in message impact due to saturation
And the real kicker: real ad spending on prime-time broadcast TV has increased over last decade by about 40 percent even as viewers have dropped almost 50 percent.
A free case of Bloody Water for anyone who can explain that one to me!