Every now and then one of the guys I work with questions me about my ability to sleep with my eyes open being that I can sit dead still at my desk not moving a muscle. Alas I am yet to master the art of open eyed sleep, more often than not my motionless existence is the result of me being captivated by a podcast. Today was one of those days as my full attention was focused on Cameron Reilly's interview with Geoffrey Bowll, Managing Director of Melbourne based ad agency Starship. I have read back though Bowll's articles in Marketing Magazine with great interest and been very impressed with his views on the marketing landscape, so getting a chance to listen to him speak was highly anticipated and I was not disapointed.
Having spent quite some time absorbing various marketing blogs and podcasts, I often wonder if the marketing gurus who produce such content actually believe all the bullshit they are spouting. I regularly find myself disheartened by the industry that seems to have such a high opinion of itself and this is why I found Bowll's interview so refreshing. He has a very down to earth approach to marketing, makes some very honest assessments of the industries future and seems to understand that marketers don't have all the answers. For this reason I highly recommend anyone who is vaugley interested in marketing to check out Cameron Rilley's interview with him.