Thursday, 2 August 2007

Telstra blocks facebook

So Telstra has got some more headlines in the news this week. It seems the have blocked their employees (all 49,000 of them) from accessing the social networking site facebook. Check the article on techcrunch.

For a company that should be at the cutting edge of technology (and perceived that way by both employees and users) and encouraging consumers to get online, this is a ridiculously short-sighted decision from the management boffins at Telstra.

Telstra (or any company for that matter), aside from the fact that they should be trying to ensure employees are treated respectfully and engaged with, should be encouraging their employees to use the products that the company either sells or actively enables (obviously as a Broadband internet provider this would include all the cool things that one might be able to do and interact with online).

Get you employers immersed in your business, submerged in the industry of you business and in love with what your companies products and services can do to enhance their lives and experiences. Encourage them to experiment, look for insights, build social networks and share ideas. This way not only will your employees be true advocates for your company and brand (imagine an entrenched sales culture at every point of your organisation) but they will constantly be looking for better ways, everyday, to do their job and run your business.

No comments: