Sunday, 8 July 2007

Gen Y Marketing Podcast - Episode 1

So we have been hard at work recording the Gen Y Marketing Podcast of late and its now available for you to listen to here. If feedburner does the job it says it does then it will also be available on iTunes in the comming week or so.

This week on the Gen Y Marketing Podcast we take a look at the following:-

Marketing News this week:-
  • RTA's new ad to target young male drivers
  • 12% of Senior marketers see value in consumer generated content
  • Text my t shirt and the t shirt responds?
  • Greenpeace beams their message to the world
  • 7 eleven joins the Simpsons joke and rebrands to Kwik-e-Mart
Feature Discussion this week:-
  • Ambient Marketing - What works and what doesn't.
Campaign focus:-
  • "I'm a Mac, I'm a PC" Ads - preaching to the converted?
  • - making manufacturing sexy?

No comments: