Tuesday, 17 July 2007

Connex Trains to target cure for cancer

On the 26th of July Connex Trains, one of Melbourne's largest providers of public transport will be setting aside $1 from every train ticket sold for the Peter MacCallum Cancer Centre in their fight against cancer. Its a worthy cause and great to see a company kicking some profits over to help out a non profit, but campaigns such as this always attract the question "is this due to social responsibility or is the company after some positive marketing spin?".

There is no doubt that Connex has had a lot of bad press in recent months so they could certainly use some positive attention but according to their website they are hoping to hand over just $50k to cancer research, a figure im sure is not too far off what it has cost them to put together the television advertising campaign, change the print on the tickets, etc. But them if Connex put out a press release saying "we just gave $50,000 to cancer research" would anyone notice?

The thing that I find strange is that according to this document, just one of the 16 lines that Connex runs, handles 60,000 passengers per day. With a few rough calculations (number of passengers for each line, minus the number of pre purchased tickets, etc) 50K sounds a little low.

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