Thursday, 28 June 2007

NetRegistry end of year sale - A great campaign or a desperate grab for cash?

When I received the following email from the General Manager of Net Registry I wasn't quite sure how to take it..

This has been an exceptional year for NetRegistry. Having surpassed all our financial targets for 2007 I would like to reward both NetRegistry staff for their exceptional performance this year, and also reward our valued customers.

From now until 5pm Friday June 29, I am authorising our sales consultants to accept any reasonable offer for ANY NetRegistry service (except domain names) with all net revenue going directly to NetRegistry staff as a bonus.

As you can imagine they are very excited by this and standing by to take offers. Just call on 1800 78 80 82 and make an offer to secure yourself a great deal to help you grow your business online.

Best Regards,
Larry Bloch
Chief Executive Officer

On one hand I think its a great marketing ploy. If a sales team has indeed exceeded the sales targets for the year then this would be a great way to reward them, and even if they are technically limited to a moderate discount, its still a great way to get customers on the phone talking to their sales staff. On the other hand the sceptic in me wonders if this is the sign of a sinking ship struggling to make targets before end of financial year.

Regardless, an email from the CEO of a company is far more likely to be read than one coming from salesteam@Xcompany, and I applaud them for trying something different.

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